Our Origin Story

Reassemble started in early 2018. We had different backgrounds, different skillsets and personalities, but were brought together by a common sense of mission and common ideals.

So basically we’re just like the Avengers, without the superpowers.

Reassemble are a close-knit group of designers, researchers and strategists. And we believe that, as the digital revolution enters more aspects of human life, we need digital products to become more human-centred themselves. 

To realise this vision, our strategy is always based around people. We use real evidence to create designs that provide real value to people, and provide it in a way that makes sense to them. 

We are always looking for open-minded, bold clients and partners, who want to gain a competitive edge by understanding and engaging with their users. 

Meet The Team









Our User-Centred Approach

Businesses thrive when they create products with their users in mind. This isn’t just what we believe; it’s what years of user experience research shows. 

We like versatile approaches, but our work is always based around: 

  • Real people. We design for real people, to meet real needs. That’s the only way we can be sure that something is useful. 

  • Real evidence. We design based on evidence. If we are unsure of something, we test it. 

  • Real behaviour. Our designs support how people actually think and act in a real situation.