Blogposts & Articles

SMRT In-train Screen Redesign

All this is very well and good, but we’ve decided to go a little farther. If the SMRT on-train screens are so ineffectual (which we have to prove), then what would be better? What sort of screens are the screens that people really need?

Three Qualities of Good Microcopy


Sometimes small phrases hold great power.

Through the Grapevine: Finding Trusted Experts in a Hurry

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Some things, like learning, never change even when times do. Just as Confucius said (no, seriously) that “Even from a group of three, I can surely find a teacher”, learning from peers by emulation or asking advice is a key way to gain knowledge.

Market Research vs User Research

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They’re both important — but not in the same way.