Blogposts & Articles
SMRT In-train Screen Redesign
All this is very well and good, but we’ve decided to go a little farther. If the SMRT on-train screens are so ineffectual (which we have to prove), then what would be better? What sort of screens are the screens that people really need?
Three Qualities of Good Microcopy
Sometimes small phrases hold great power.
Through the Grapevine: Finding Trusted Experts in a Hurry
Some things, like learning, never change even when times do. Just as Confucius said (no, seriously) that “Even from a group of three, I can surely find a teacher”, learning from peers by emulation or asking advice is a key way to gain knowledge.
Market Research vs User Research
They’re both important — but not in the same way.